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Design for the Novice, Configure for the Pro
I recently wrote about my philosophy of minimalism that “less is more” with the mantra “when in doubt, leave it out.” I’ve had a long-standing rule of thumb in product design, which I call “design for...
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Objectively Inconsistent
During his recent visit to the office of 37 Signals, Jeff Bezos said, “to be consistently objective, one has to be objectively inconsistent.” I find this perspective very refreshing that is applicable...
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Eleven Secrets of SaaS Product Design
SaaS product management professionals should always remember that there are four P’s in marketing, one being product. Unfortunately, software companies have a bad habit of thinking about product in...
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How to Avoid a Common Product Mistake Many Teams Make
I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building...
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A Design Lesson: Customers Don’t Remember Everything They Experience
My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an appointment or walk in. Most patients don’t take an appointment...
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Product Vision: Make A Trailer And Not A Movie
I have worked with many product managers on a product vision exercise. In my observation the place where the product managers get hung up the most is when they confuse product vision for product...
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